Category Archives: Niche Marketing

Niche Marketing

The Magic Bullet: Part 1

Get pro-active! The new order of intelligent, strategic deployment of tactical and cutting edge marketing is crucial to the survival of American business and those seeking employment in todays brutal job market. I am going to provide you with solutions you can use today. I will cover both sides…,  first; Business in part 1, next month Individual Job Seekers in part 2…


Business Survival

  • Stop spending your life’s blood on advertising that never brings the return you are paying for!

Instead of throwing away tens, in some cases hundreds of thousands of dollars on advertising campaigns and publications that bring nothing but disappointment, invest in the tools and assets you already possess. You need to work your business as efficiently as possible, if you’re not sure how, I will provide you with a direct line to finding out exactly how you can tap into a hidden reserve of additional; business you have simply been missing out on all this time at the end of this article.

  • Get back to true marketing strategies.

I know you have utilized an array of marketing strategies over the life of your business or for some of you, at your initial launch that have not provided the ROI (return on investment) you expected. The reason is simple: “lack of integration and cohesion”. A marketing campaign needs to integrate seamlessly with your current business strategy to form a cohesive marketing image to your customer base, if the marketing is off then business is going to be off as well. Creating true value for your customer base requires an intimate knowledge of your demographics’ needs, desires, and buying habits, which brings me to an important point: If you want to know how to market top your customer base, you need to ASK THEM WHAT THEY WANT. Discovery of your target markets true needs is a key component to True marketing and more importantly, the ultimate success of your business. I will provide REAL solutions that will help you not only obtain momentum, but sustain it. CONTACT ME RIGHT NOW THROUGH EMAIL OR PHONE AND I WILL RESPOND BACK TO YOU BY THE END OF THE DAY.


  • Recruiting

Without the right people on your team, it is nearly impossible to achieve any sustainable level of success. Even if you work alone, you still need to utilize third parties for a multitude of tasks. Recruiting the proper candidates is a time consuming process that needs to be approached with great care, patience and focus. Simply put: You need to hire a professional to ensure you find the best and brightest and that they align with your overall vision of long term sustainability and success. We have all been lucky with a few personal hires and third party vendors but in the end, if you want to be truly strong as an organization or company, you need to follow expert advice. Use a professional recruiter to build a strong team, use  other referrals from industry experts and similar businesses to structure your supply chain. I am here to help you be more than. Make things happen today, by TAKING ACTION NOW. CALL OR EMAIL ME AND LETS OPEN A DIALOGUE THAT GETS YOU MOVING IN THE RIGHT DIRECTION.


  • Business Development
A primary component to any successful business is business development that provides a long term sustainably renewable flow of business from new clientele as well as your existing customer base. Statistics aside, you want to be certain you are providing every opportunity to execute the sale, this requires a clear understanding of both current and future needs as it pertains to both your existing and newly acquired customer base. The solution here is the implementation of  our seasoned team of Expert Business Development agents! However it’s more like a S. W. A. T. Team of Business Development professionals working to secure your next project, customer, client or deal. These are pre-screened, hand-picked and vetted business deals ready for you to step in and secure negotiated work, customers who are ready to buy from you today, clients who are looking for long term business relationships with YOU and deals that are ready to be closed NOW! Your firm will have a consistent flow of new projects ( That Pay! ), new customers who keep coming back for more, clients who sing your praises and create new referral business as a result and deals that consistently exceed expectations. You will also be establishing long term business relationships that continue to reap your firm profits far into the future. However, NONE OF THIS CAN HAPPEN UNLESS YOU TAKE ACTION NOW! Let’s work together to secure a more profitable future.
  • Public Relations
Public Relations is generally underutilized and usually executed with lackluster results when it is deployed in todays’ highly competitive business environment. There are key elements, which are vital to the success of a PR Campaign and at Boston Brain Bank LLC we will provide you with:

  • A Top of the line Public Relations Campaign custom designed to propel your firm’s reputation as an industry leader. Image is everything and through our tried and true system of designing PR Campaigns that are effective as well as extremely informative, you will see an increase in your bottom line. As part of our internet marketing strategy, you PR campaign will have full integration with your brand new:

  • Premium Designed Web Architecture created specifically for your firm.  This is far more than a website designed to get “Hits.” This is a proprietary Web Architecture built to maximize SEO and integrate custom advertising, news, and dynamic profiling of your firm and your team. Think of it as a new “Front End” to drive traffic, interest and new clients and projects to your door. We provide complete Webmaster oversight as well as Hosting and Graphic Design. When you want updated information integrated into your custom Web Architecture, all you need to do is make one call or email and we take care of the rest. SIMPLE…, THE WAY IT SHOULD BE
  • Media Production for your firm.

  • Let’s face it, to be truly competitive these days you need to take advantage of todays’ media technology in order to get your message out there and drive new business to your door. We utilize today’s cutting edge media tools and technology to deliver custom video and podcasts featuring you and your firm. These productions are released to over 20,000 industry specific subscribers as well as millions of people through our media servers, email marketing campaigns, network of integrated websites and iTunes.

  • The Bottom line is: You need to grow your bottom line and the best way to do that is to take immediate and decisive action.



Finding Your Niche

Everyone has their own opinion about finding your niche and they all differ in many ways, I will tell you the secret to finding your niche right now….. KNOW YOUR MARKET! Yes you need to know your market inside and out in order to determine that specific window of opportunity which lies within ( that’s going to be your niche ).
No amount of guessing compares to knowing what is relevant and explosive within your target market. Once you attain the knowledge required to make the call, explode into action my friend, for if you have determined what you believe to be “THE NICHE”, most likely someone else is not far behind.
Note any other possibilities ( you may need or want to test and exploit them at a later date ).
Go out there and make something happen!